Filed under:
Car Buying,
Design/Style
A new study by
AutoTrader.com indicates buyers are less interested in new designs than automakers may think. In an online survey of car shoppers, 57 percent said they do not feel it's important to have the latest redesign, while 79 percent said they would rather take advantage of a good deal on a current model rather than delay their purchase to wait for the newest iteration. We feel inclined to point out that the results may be skewed toward the inclinations of bargain shoppers, as the survey polled
AutoTrader.com users.
Even so, the numbers indicate the automotive sector may be experiencing the same shift in buyer trends as the consumer electronics market.
Apple, for instance, saw a huge swell in sales when the company began offering older generation iPhone units at a lower cost alongside the newest models.
Still, buyers keep a close eye on the newest cars. The survey revealed 47 percent of respondents believe it's important to be aware of upcoming redesigns, while 56 percent actively search for those redesigns, though buyers are using that information as a bargaining tool to get a good deal on vehicles currently for sale. You can check out the
full press release below for more information.
Continue reading Buyers want a good deal more than latest design
Buyers want a good deal more than latest design originally appeared on
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Study: Buyers want a good deal more than latest design
