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Subaru
There will be many automakers spending millions upon millions of dollars advertising in the
Super Bowl next weekend, but
Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the
2014 Subaru Forester that will appear during Puppy Bowl IX on
Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the
newest spot from
Volkswagen, too.
Continue reading Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead
Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead originally appeared on
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Video: Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead
