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China,
Europe,
Paris Motor Show,
Peugeot,
Middle East,
Russia,
South America
When we usually talk about capturing new markets, it could be a reference to a new compact crossover, or four-door coupe. In the case of the new
301,
Peugeot is literally looking to capitalize on new markets...as in developing regions for car buying. Some of the highest selling vehicles in the world are extremely simple, low-cost sedans. Vehicles like the
Nissan Versa (or Tiida, or Sunny) and
Renault Logan trade on selling the basics.
Enter the 301, which is named for a Peugeot from the 1930's and prioritizes affordability and durability above all else. It is available with one of three engines. The base engine is a new 1.2-liter three cylinder mill, making a robust 72 horsepower. Up from there is a 115 horsepower 1.6-liter inline-four. Both are available with either a manual transmission or an automated manual gearbox. A 92 horsepower 1.6-liter diesel is available, and comes only with the manual transmission.
The 301 will go on sale in Turkey November 1st, but will expand to Central and Eastern Europe, Russia, Ukraine, Greece, Middle East, several parts of Africa, Latin America, and eventually, China. Features err on the practical side, and include a heated windshield and electrical heating resistors that provide faster heating in extremely cold climes. For a closer look and more details, check out the gallery above and press release
below.
Continue reading 2013 Peugeot 301 hits emerging markets in November
2013 Peugeot 301 hits emerging markets in November originally appeared on
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Paris: 2013 Peugeot 301 hits emerging markets in November
