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Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber Technologies Inc, both based in San Francisco, are pursuing different roads in search of profitability, with Uber pouring money into side businesses which have so far lost money and Lyft focusing solely on moving people around.
Continue reading Lyft buys Halo Cars for digital car-top advertising
Lyft buys Halo Cars for digital car-top advertising originally appeared on
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