Considering how much Rolls-Royce charges for*its cars and how many of its customers*pay extra for extensive personalization, you might think it could easily survive as an independent automaker. But*according to*Torsten Müller-Ötvös, CEO of Rolls-Royce since 2010, his company would be out of business if BMW hadn’t bought it back in 2003. Speaking to Australia’s*GoAuto, Müller-Ötvös...
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Rolls-Royce Believes It Would Have Gone Bankrupt Without BMW appeared first on
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Rolls-Royce Believes It Would Have Gone Bankrupt Without BMW
