On paper, joint development programs, and the sharing of components and manufacturing facilities, always seem like a good idea. But as BMW is finding out, getting them to work smoothly in practice is a whole different ballgame. Take the tie-up with Toyota. Project G29/J29—the new Z4 roadster and Toyota Supra coupé—seems to be going to...
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BMW Discovers Joint Ventures Aren’t Easy appeared first on
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BMW Discovers Joint Ventures Aren’t Easy
