Home
Don't have an account? Create one now! It's always free!


Forgot Password
Ed's Auto Parts - Mention MOTORGEN for a Discount!
Motorgen Sponsor: McLeod Racing
Motorgen Sponsor: American Muscle - Add style and performance to your Stang
Motorgen Sponsor: Hall Fabrication & Racing
Motorgen Sponsor: Injectors Plus - Performance Fuel Delivery Systems
Reply
 
Thread Tools
Old 04-17-2013, 07:06 AM   #1
RSS ReaderRSS Reader is offline
Senior Member
 
Join Date: Feb 2009
Posts: 93,125
Default Official: Cadillac executive appointments have global flair

Filed under: Performance, Hirings/Firings/Layoffs, Marketing/Advertising, Cadillac, Luxury
Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.

He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.

Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.Continue reading Cadillac executive appointments have global flair
Cadillac executive appointments have global flair originally appeared on Autoblog on Wed, 17 Apr 2013 08:00:00 EST. Please see our terms for use of feeds.


Permalink | Email this | Comments

More...
  Reply With Quote
Reply



Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -7. The time now is 11:48 AM.