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Fisker
Let's be clear: Fisker Automotive had a pretty bad 2012.
Let's be clear:
Fisker Automotive had a pretty bad 2012. A flood, fires and recalls continued to dog the start-up automaker. Then, one of the men trying to become President of the United States called the company a loser in a very public setting. For the last three months, the company didn't even make any cars. Still, it takes more than that to rattle a man who lends his own name to a company, especially one who designed the
BMW Z8 and the
Aston Martin DB9.
So, when we sat down with Henrik Fisker towards the end of 2012, we were surprised at just how relentlessly positive he was. His optimism isn't totally unfounded. He pointed out that his company has already beaten many odds that plague start-ups, to say nothing of a company trying to introduce a new kind of powertrain into the luxury vehicle market. Given where Fisker is today, he told us, things are looking up. With the company just starting sales in the Middle East and China, could 2013 be the year Fisker's fortunes turn around? Henrik certainly thinks so, as you can read
below.
Continue reading In deep with Henrik Fisker: Despite floods and fires, "I think we're beating the odds"
In deep with Henrik Fisker: Despite floods and fires, "I think we're beating the odds" originally appeared on
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In deep with Henrik Fisker: Despite floods and fires, "I think we're beating the odds
