Short and simple, it's a great oil from a group IV base stock containing PAO. In other words it's a true synthetic. They have great cold flow characteristics as well as op temp so good for a street machine. Take into account I'm generalizing here and not pointing at a single bottle.
I recall Sean said his Cobra asks for a 0W-20. There 0W-20 would run great in his car in that it will lubricate immediately on start up and take the pressures of hard pedal to the metal running for long periods of time withstanding plenty heat.
The only reason I would turn away is price, it's over 9 bucks a quart for 0W-20 and over 10 bucks for 0W-30 which is what I run. For that I would move over to Redline. Chucks discount might make it worthwhile though so over all GREAT STUFF
Competitive edge, meh, it's all down to the price. Differences are marginal at best.