Fiat is doing an admirable job positioning its tiny 500—and its Abarth derivatives—as a serious competitor to BMW’s Mini. Underscoring this approach, the “Abarth Fuoriserie” program of bespoke models is placed outside of and well above of the regular lineup. There is the “New Heritage” line, which draws inspiration from sports and race cars [...]
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Fiat’s Ultimate 500 Series: Abarth Fuoriserie [2013 Geneva Auto Show]
