Filed under:
Marketing/Advertising,
Mitsubishi,
Earnings/Financials
We rarely hear any major news coming out of the
National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but
Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in
Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the
2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its
North American introduction at the
Montreal Auto Show last month.
Mitsubishi leaving US? No, it's doubling its marketing budget originally appeared on
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Report: Mitsubishi leaving US? No, it's doubling its marketing budget
