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Marketing/Advertising,
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Crossover,
Volvo,
Luxury
While there is nothing uncommon about athletes and celebrities showing up in
car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard
Jeremy Lin and the
Volvo XC60 can both be labeled smart, underrated and overlooked, which makes them a great pair for
Volvo's latest ad campaign, "The Unexpected Ones."
In the commercial spot, NBA star Lin is showed getting into a bright red XC60
R-Design while others wait to be chauffeured off in a sea of black limousines. Then instead of turning to drive through a crowd of fans and photographers, he makes an unexpected turn away from the crowd and toward the open road. Just like the ad, Lin's career has been filled with unexpected turns after he received no college scholarships and went undrafted out of Harvard in the NBA, but then became a household name almost overnight due to his initial success at the top of the key playing with the New York Knicks last year.
Volvo and Lin signed a two-year deal as the automaker hopes that the ad resonates with younger buyers in addition to consumers in
China and other emerging Asian markets. Check it out
below to see if it resonates with you.
Continue reading Jeremy Lin takes 'unexpected' turn in new Volvo ad
Jeremy Lin takes 'unexpected' turn in new Volvo ad originally appeared on
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Video: Jeremy Lin takes 'unexpected' turn in new Volvo ad
