It's a message worth repeating all the time. If this helps some people to start thinking about prepping, then great.
http://emergency.cdc.gov/socialmedia/zombies_blog.asp
Shit goes wrong in life. Sometimes kind of a lot. But, unless you're caught right at ground zero of a disaster, there is a lot you can do, and it's not that big of a deal to be better prepared to weather the storm. This also means you'll be better able to help those around you and less of a burden to the emergency systems that will be strained so they can focus on serious victims. From my POV, it's practically a moral duty.
For those of us in SoCal, we are well past due for a serious earth quake. Major systems could easily go down for days or even weeks. There's just no excuse for not taking steps in this direction. None.