Volkswagen, like General Motors’ Buick division, entered the Chinese market early and took off with a boom as that country’s automobile volumes exploded. The Jetta sedan was a key cog in the success, and enjoys high levels of brand recognition and perception. Now VW is hoping to cushion a leveling off of vehicle sales in...
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Volkswagen Makes “Jetta” Its Own Brand in China appeared first on
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Volkswagen Makes “Jetta” Its Own Brand in China
