In his 1962 book Diffusion of Innovations, Everett M. Rodgers defined five groups of individuals responsible for the adoption and market penetration of a new idea or technology: the innovators, the early adopters, the early majority, the late majority, and the laggards. And like any market-based technology, the electric vehicle’s success depends on each of […]
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2017 Hyundai Ioniq Electric Tested: A Low-Key EV
