Filed under:
Performance,
Truck,
Rumormill,
Off-Road,
Ram
An argument could be made that
Chrysler already offers a competitor to the much-loved
Ford Raptor in the form of the
Ram Runner pickup. The difference, though, is that
Ford builds the Raptor right on the production line, whereas
Ram requires the buyer to have modifications made at one of its dealerships
after the initial purchase is made.
That distinction may soon be a thing of the past, according to a report from
Wards Auto. "If we could see that the volume was significant enough that it makes sense to do it, we'll do it," says Pat Dougherty, vice president of Mopar parts, sales and field operations. "But if we don't, then we'll continue to do it the way we do it."
Additionally, Chrysler would reportedly like to put more emphasis on the fuel efficiency of its off-road-ready lineup, which is spearheaded by the
Jeep Wrangler. Says Dougherty, "For a lot of the people who go off-roading (but) actually drive their vehicle as a daily driver, they want to make sure they're getting fuel efficiency while they're driving to work."
Chrysler thinking of taking on Ford SVT Raptor? originally appeared on
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Report: Chrysler thinking of taking on Ford SVT Raptor?
