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Motorsports,
Coupe,
Performance,
Marketing/Advertising,
Ford,
Racing
Whether you follow the sport of
drifting or not, you have to admit that it has taken off. Seeing this popularity,
Ford has just announced its sponsorship of
Formula Drift as an official partner through the 2013 season.
Ford has already had involvement with the steadily growing sport, through its support of Team Falken Tire and drivers like two-time D1 Grand Prix champion
Vaughn Gittin Jr. Ford says the move is part of an effort to reach an alternative buyer, aged 18 to 34, and interested in cars like the
Fiesta,
Focus,
Mustang or
F-150 SVT Raptor.
According to Formula Drift co-founder and vice president Ryan Sage, "Ever since Ford came into the series competitively in 2005, we have seen the power of what a factory-backed effort can do... Now we are even more excited to have them on as an official partner for the final event of the year and into 2013."
The final event to which Sage is referring is the "Title Fight," the finale of the 2013 season, recently held in Irwindale, CA. It is the home of the first sanctioned drifting event in 2003. Ford joined the sport in 2005, and had its first win at Irwindale with Gittin at the wheel in 2008. With factory works teams like
Hyundai backing out, the increased commitment from Ford comes at at an important time for the sport. Click
below for the press release, which also provides a link to watch the season finale live.
Continue reading Ford signs on as official sponsor of Formula Drift for 2013 [w/video]
Ford signs on as official sponsor of Formula Drift for 2013 [w/video] originally appeared on
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Report: Ford signs on as official sponsor of Formula Drift for 2013 [w/video]
