Filed under:
Hirings/Firings/Layoffs,
Hyundai,
Luxury
To direct its new Genesis luxury brand, Hyundai has hired Manfred Fitzgerland, formerly head of branding at Lamborghini. But he's just the latest in a string of westerners brought in to help transform the Korean automotive giant.
Continue reading Hyundai taps Lamborghini exec to lead Genesis brand
Hyundai taps Lamborghini exec to lead Genesis brand originally appeared on
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