Three Shades of Green: Bringing Some Clarity to the Three Honda Clarity Models
 

Marketers know it as the paradox of choice: When presented with too many alternatives, consumers may get stuck analyzing which product is best—and perhaps choose none at all. Will green-car shoppers get caught in such a quagmire with the Honda Clarity lineup? With all three—the Honda Clarity fuel cell, the Clarity plug-in hybrid, and the […]

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