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$5k-$20k over Retail for C7
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This reminds me of when for came out with the GT (GT40) again. Dealers were charging anywhere from $25k to $50k over MSRP. People who have that much money to waste don't care. They just want their toys before anyone else so they can sick out their chest and be cool.
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I saw the Stingray at the OC Autoshow, I wasn't impressed.
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In 2003 I went to a Ford dealership to trade in my SC 96 GT for a terminator. I left pissed because they wanted a hard to obtain vehicle fee of $10K.
In 2006 I went to buy a Z06. I bought a Z51 because every dealership was asking >$100K for a $75K MSRP car. In 2013 I wanted to buy a Shelby GT500. They were starting at $85K.Boss was $15K over Languna Seca was $20K over. So I ordered a GT. You can get a GT 500 at cost now. My wife's uncle sat in a dealership for hours for a Boss only to be told at the last minute that there was a mandatory $10K vehicle location fee. I will probably wait a couple of years after the Z07 release to pick one up. These fees are retarded. They get away with it only because people are willing to pay it. |
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Yeah. Mmmm . . that's pretty much how pricing works. . . AIR, the original Miata was going at 100% markup for something like a year or two. And that was mass production. |
Not arguing that point. Just cause they are willing to pay it doesn't mean they are not stupid for doing it.
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Seems GM is playing their cards a little differently. There's is currently huge demand for the C7 but they aren't ramping up production, they're leaving it at estimated post-buzz levels so they don't end up with a glut. Apparently they've got six months or so in the pipeline for active orders now.
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