Bronco Brand: Ford Will Market Off-Road SUVs Under Iconic Name
 

The 2021 Ford Bronco is probably the most-anticipated new vehicle being unveiled this year. Ford knows it and is making strategic marketing hay out of the iconic name by making it a brand unto itself. That’s right: Bronco is being billed as a new outdoor brand by Ford, with four-wheel drive standard across the lineup...
The post Bronco Brand: Ford Will Market Off-Road SUVs Under Iconic Name appeared first on Automobile Magazine.


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