Taking after the Roman emperor Nero, the 2017 Kia Niro hybrid*is looking to take down*the mother of gasoline-electric hybrid vehicles: the Toyota Prius. Pointing its knife at the heart of the hybrid segment, the Korean brand is bringing the Niro to market with a starting price of*$23,785, or $1765 less than the least expensive Prius. […]
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Matricide? Kia Niro Priced at Less Than $24,000, Undercutting Prius by $1765
