For decades, BMW has marketed its vehicles as the ultimate driving machines. With its fledgling car-sharing business ReachNow, BMW is not shifting that focus so much as suggesting that its machines can be enjoyed by more than one driver apiece. Car enthusiasts may grimace, but ReachNow started up*this spring in Seattle and added Portland, Oregon, […]
More...
The Ultimate Hipster Machine: BMW Expands Its Car-Sharing Service to Brooklyn
