Marketing is a powerful tool; wielded properly, it can turn out classic ads and lasting impressions*like*VW’s 1960 “Lemon” spot*for the Beetle, or BMW’s “Ultimate Driving Machine.” Wielded with less precision, it can create something like this Kia Sportage dressed for promotional purposes. Make that cross-promotional purposes. The car’s styling (technically, that’s what it is) is […]
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Kia Sportage Dressed Up for “X-Men: Apocalypse” Is Itself an Apocalypse
