Volvo’s marketing game for its big-rig trucks is*more entertaining than it has any right to be. You’d think it would be difficult to*make hauling giant loads, construction-site work, and the like seem interesting. Not for Volvo, of all companies. Having already placed aging action star Jean-Claude Van Damme between two big rigs—doing the splits, naturally—among […]
More...
Volvo Pits 10,000-Pound FMX Construction Truck Against Sophie, Age Four [Video]
