Car launches follow a standard template: Fly somewhere, check into a hotel, spend a day driving, and then regale your fellow gout-ridden hacks with bawdy lies while an attentive waitstaff discreetly sweeps the crumbs of aged Beemster from your tablecloth and/or beard. I usually feel bad for the PR *people, who typically face several cycles […]
More...
I’m Thinkin’ Lincoln: Ruminations on the Brand from the Only Auto Journalist Who Owns
