Filed under:
Marketing/Advertising,
Mercedes-Benz,
Car Buying,
Luxury
Mercedes-Benz wants to grow its number of female buyers, and it's launching a new marketing campaign targeted at women, including a a very different vehicle configuratator. The work begins in Germany but is slated to expand elsewhere in 2016.
Continue reading Mercedes wants to be the luxury car for women
Mercedes wants to be the luxury car for women originally appeared on
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Mercedes wants to be the luxury car for women
