From the August 2015 issue Trademark erosion may not impact the environment, but marketers have noted the lexicographical slide of some brand names into generic labels. Kleenex, Band-Aid, Xerox, and Zamboni (yes, other companies make ice-resurfacing equipment) all underwent the transformation, and Honda’s VTEC, or Variable Timing and lift Electronic Control, teeters on the edge […]
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Timing Changes: How Honda’s VTEC Variable-Timing System Works
