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Alfa Romeo,
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Automotive News Europe reports
Alfa Romeo has a plan to triple its global sales by 2016, meaning the automaker will need to increase its sales to around 300,000 units in less than three years. Fiat CEO
Sergio Marchionne has set the ambitious targets for the brand, but Alfa Romeo head Louis-Carl Vignon believes the numbers are realistic, thanks in no small part to the fact that the company is headed to the US market. Right now, Alfa Romeo relies on selling its old MiTo and Giullietta in Europe - a region that continues to suffer at the hands of an extended economic downturn.
Moving forward, Alfa Romeo will have new products available in new markets outside of the EU. The brand will return to the US this year for the first time since 1995, and the company plans to be in Africa, Russia and the Middle East by 2016 as well.
The
4C will lead the brand's return to American soil, with the mid-engined sports car headed to this year's
LA Auto Show for a North American debut. Shortly thereafter, the company's Giulia sedan and wagon as well as an unnamed large premium sedan will also show up on dealer lots.
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Report: How the US market will help Alfa triple sales in three years
