Filed under:
Motorsports,
Marketing/Advertising,
Lotus
Even before
Red Bull Racing became a
record-breaking three-time Constructor's Champion in
Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink
Burn.
Rumors had placed Coca-Cola's entry with
McLaren F1, but it's actually
Lotus that has secured the deal. We have no idea what the sponsorship will look like, but
the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find
below. The 2012 season hasn't even ended, and we're already looking forward to 2013...
Continue reading Coca-Cola returning to F1 with Lotus sponsorship [w/videos]
Coca-Cola returning to F1 with Lotus sponsorship [w/videos] originally appeared on
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Report: Coca-Cola returning to F1 with Lotus sponsorship [w/videos]
