Filed under:
Earnings/Financials,
Marketing/Advertising,
Chrysler,
Fiat,
GM,
Car Buying
Fiat Chrysler Automobiles NV's new "Drive Forward" marketing program includes online shopping tools that will for the first time allow U.S. customers to complete the purchase of a vehicle through an FCA dealer without setting foot in a dealership, a company spokesman said. GM and Fiat Chrysler's promotions of extended, no-interest loans - made less costly by the Federal Reserve's recent interest rate cuts - echo the "Keep America Rolling" sales push GM launched to jump start
Continue reading Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales
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Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales
