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Green,
Motorcycle,
Electric
Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, "green" and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January.
Continue reading Harley LiveWire's bid to rev up a new generation is problematic from the get-go
Harley LiveWire's bid to rev up a new generation is problematic from the get-go originally appeared on
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