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It's called the "subscription economy," and BMW is about to join it. Bloomberg reports that the luxury automaker will launch its Access by BMW subscription service April 2 at a dealership in Nashville, Tennessee. BMW's U.S. boss said the brand was looking at launching such an initiative sometime this year, but wouldn't divulge details on precise timing or location.
Continue reading BMW Access subscription service launches in Tennessee this week
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BMW Access subscription service launches in Tennessee this week
