Because it’s now fashionable for automakers to act like startups—in which they’re not merely manufacturing cars but instead are “building brand experiences,” “creating transportation solutions,” or, in this case, “redefining the future of personal mobility”—General Motors has just launched its own version of Zipcar, and it’s called Maven. Maven is essentially a one-make rental shop […]
More...
That’s So Maven! GM Debuts New Car-Sharing Service
