Pickup-truck marketers pander to Texas for two good reasons. First, pickups are more popular in that state than any other, accounting for one in five new-vehicle registrations, versus just 12 percent nationally. Second, Texans seem particularly receptive to Texas-themed products that celebrate the Texas-ness of Texas. Thus, while it’s hard to imagine a Ford F-150 […]
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Guts. Glory. Roses. The Ram 1500 “Yellow Rose of Texas” Edition
