Filed under:
Hirings/Firings/Layoffs,
Cadillac,
Luxury
General Motors has created the new position of global vice president for
Cadillac. Stepping into that
new role is GM senior executive and top lobbyist Robert E. Ferguson, who will oversee global growth and development of the luxury brand.
Ferguson is responsible for marketing, brand management and advertising for Cadillac around the world and is also expected to be responsible for sales in the new year. He will report directly to CEO
Dan Akerson, who said of Ferguson, "The Cadillac brand will hit a higher gear under his watch."
Ferguson is taking on his new role at a critical time for Cadillac. The American luxury brand is rolling out the
ATS and
XTS, and word is that a new
flagship model is on the way.
"I'm excited to join a talented team during a period of revitalized growth," said Ferguson of this expansion, "The opportunity to strengthen and grow Cadillac is ours for the taking." According to
The Detroit News, Ferguson has said the brand needs a flagship model, and has even hinted at a two-seat roadster. Ferguson said, "We're looking at a flagship model now. It would be a car that everyone looks at and says, 'wow, Cadillac is smoking.'"
Before coming on at GM in 2010, Ferguson was a senior strategist at Public Strategies, a business advisory and strategic communications firm. His senior executive role will be filled by Selim Bingol, who will also serve as chairman of the GM Foundation, reporting directly to Akerson.
It should be noted that both Ferguson and Bingol served stints in executive positions at
AT&T. Ferguson's time there was prior to his Public Strategies position, while Bingol came over in March of 2010, directly from the telecommunications company. Both men held positions at AT&T during times of unprecedented growth. Bingol and Ferguson are both former AT&T colleagues of former GM CEO,
Ed Whitacre.
Answering directly to Ferguson are U.S. VP of Cadillac marketing Don Butler, and U.S. VP of Cadillac sales Chase Hawkins. Ferguson will assume his new role immediately.
Continue reading GM appoints new global chief of Cadillac who's already talking sports cars
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Official: GM appoints new global chief of Cadillac who's already talking sports cars
