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Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "
Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new
Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on
CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the
2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new
2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding
Sonic and a bouquet of brightly colored
Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the
Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign
got off to a rocky start in the fall of 2010, but it did last for a couple of years
with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road"
Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."
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Continue reading C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan
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Video: C7 Corvette makes inaugural ad appearance in Chevy's first spot with new sloga
