Filed under:
Marketing/Advertising,
Safety,
Australia
The
Motor Accident Commission in South Australia says that speeding is the number one killer on the state's roads. The tally doesn't just come from hooligans flagrantly doing eight billion kilometers an hour over the limit, but so-called low-level speeding less than ten or even five kph over and which is especially harmful to pedestrians.
To make the case that even a few ticks beyond the posted limit is a deadly game, the MAC
commissioned ad agency Clemenger BBDO to make a print ad, and
the agency came up with a piece called
Crash Puzzle: people painted and locked together in the shape of a wrecked car. Body painter Emma Hack, also known
for her work with the Australian singer Gotye, spent eighteen hours applying five layers of paint to the
seventeen athletes, bodybuilders and acrobats used in the piece.
Check out the making-of video
below, and a televised
Crash Puzzle ad that uses real auto parts instead of anatomies.
Continue reading Mess of human bodies makes for good car crash sculpture
Mess of human bodies makes for good car crash sculpture originally appeared on
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Video: Mess of human bodies makes for good car crash sculpture
