Chevrolet’s recent advertising for its Colorado mid-size pickup, which courts buyers with the tagline “You know you want a truck,” and features staged focus groups wherein truck-driving men are viewed as more datable, has zeroed in on the key purchase driver for trucks: their implied machismo. The ads are spot-on, but we think they work […]
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2016 Toyota Tacoma V-6 4×4 Manual Tested: Toyota’s Classic Pickup Formula Tastes as S
