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Convertible,
Performance,
Marketing/Advertising,
Jaguar,
Celebrities,
Luxury,
TV/Movies
Jaguar continues to think well
outside of the box when it comes to marketing it's new
F-Type, now
furthering plans for a short film which highlights the sexy roadster.
Desire, featuring Damian Lewis (star of the hit series
Homeland), Jordi Mollà (unforgettable in
Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented
A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway - the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The
short video below is still just a trailer for
Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the
Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that
BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.
Continue reading Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis
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Video: Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis
