When Lexus first appeared on the scene in 1989, one thing that was revolutionary about the new Japanese luxury brand was the way its dealers treated customers—nicely. This flew in the face of the traditional, highly adversarial relationship between auto peddlers*and new-car buyers that had existed for decades. Now, however, as other dealerships have upped […]
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No-Dicker Stickers: Lexus To Try Saturn-Style, Haggle-Free Pricing
