Volkswagen has taken the proverb “when life gives you lemons, make lemonade” and run with it in a new ad campaign that focuses on rebuilding the brand’s battered image in the U.S. and which takes the unusual step of bringing up the company’s past misdeeds—namely*the diesel-emissions cheating scandal. The new ads come four years after...
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WATCH: VW Takes the Mea Culpa Route with “Hello Light” Ad appeared first on
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WATCH: VW Takes the Mea Culpa Route with “Hello Light” Ad
