SHANGHAI, CHINA — Born from the nexus of Volvo Cars’ engineering prowess and Zhejian Geely Holding Group chairman Li Shufu’s tremendous vision (and bank account), the Polestar brand is the Geely-Volvo group’s attempt to break its in-house performance brand out into a standalone one that’s about more than just go-fast Swedish metal. Taking the Tesla...
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Polestar 1 Launches Volvo’s Electrified Performance Brand appeared first on
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Polestar 1 Launches Volvo’s Electrified Performance Brand
