Much has been made recently of Harley-Davidson’s lack of youth-market penetration. Some millennials claim that the boomer-centric vibe of the company’s heavily accessorized and rather expensive motorcycles does not suit their lightweight, cash-strapped lifestyles. Pundits—as pundits are wont to do—are claiming that the Motor Company is in crisis. Some opine that perhaps it*shouldn’t have killed […]
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