Even as carmakers and tech companies make bold plans for an imminent autonomous future, consumers are greeting the notion of self-driving cars with trepidation. High levels of apprehension have been documented among prospective riders in recent years, and two recently released studies further underscore the uphill climb faced by companies with deployments on the horizon. […]
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Consumers on Self-Driving Cars: They’re Freaked Out, but They Can Be Persuaded
