With oceans of TDI-powered cars sitting in lots awaiting uncertain fates, the foul odor of deception lingering in the air, Volkswagen’s brand image is in worse shape than it has been in decades. But though the company is down, it’s not out — and it’s already fighting to make its comeback. To do so, it...
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Volkswagen’s Re-Branding Strategy in Wake of Dieselgate Focuses on Sex, Crossovers appeared first on
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Volkswagen’s Re-Branding Strategy in Wake of Dieselgate Focuses on Sex, Crossovers
