In 1971, Dodge named its version of the Plymouth Duster the “Demon.” As was Mopar custom in the late 1960s and early 1970s, whimsical typography and a cartoon mascot—in this case, a mischievous li’l devil whose pitchfork formed the “m” in the car’s name—ruled the day. As cutesy as it was, some pious folks weren’t […]
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Eviltastic! Dodge Announces Challenger Demon [w/ Video]
