We recently sat down with Detlev von Platen, former president and CEO of Porsche Cars North America, now global sales chief and member of the executive board of Porsche AG in Stuttgart, to discuss Porsche’s current marketing strategies in America and abroad. AM: How does the brand Porsche resonate around the world? DVP: Porsche is...
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An Interview with the Man Who Helps Sell Porsches Around the World appeared first on
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An Interview with the Man Who Helps Sell Porsches Around the World
