As much as Hyundai’s brand reputation has improved tremendously from its early days of peddling disposable cars like the Excel at rock-bottom prices, it’s still tough to compete in the luxury arena with a mainstream-brand name. That’s exactly what Hyundai has been trying to do with its Genesis and Equus sedans, but now the company […]
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Genesis 2.0: Hyundai’s Genesis to Become Separate Luxury Brand
