Filed under:
Concept Cars,
Coupe,
Performance,
Spyker,
Specialty,
Design/Style
A Compelling Story Counts As Much As Performance
Muller believes there's room for small, boutique exotics like Spyker.
Following his ill-fated efforts to save
Saab,
Victor Muller is again back at
Spyker Cars as CEO working hard on a comeback for the Dutch-based maker of exotic cars.
You could say he's a dreamer, like his fellow countryman
Henrik Fisker. But having established Spyker as a credible player in the ultra-exclusive exotic car niche and tempered by his experience at Saab, Muller is also a realist about both the capital requirements and the complexities in building automobiles. As volumes grow, the chance increases that even the littlest mistake can derail the whole enterprise.
Muller believes there's room for small, boutique exotics like Spyker,
Pagani and
Koenigsegg in a market saturated by supercars from players like
Ferrari,
Lamborghini,
McLaren, VW Group's
Bugatti and even
Lexus with its
LF-A.
Matt DeLorenzo
is the former editor-in-chief of Road & Track
and has covered the auto industry for 35 years, including stints at Automotive News
and AutoWeek
. He has authored books including VW's New Beetle, Chrysler's Modern Concept Cars
, and Corvette Dynasty.
Continue reading Spyker: It's not just about numbers
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Opinion: Spyker: It's not just about numbers
